Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

4 ½ Psychological Biases Every Marketer Needs to Know

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Behavior, Conventions, and Trust

This chapter examines the association between behaviors and whether they are learned or innate, discussing how storytelling and trust are innate while the association between precise numbers and trust is learned. It explores the concept of breaking conventions in marketing aesthetics and the importance of distinguishing oneself by breaking certain conventions. The chapter also highlights the role of conventions in helping people understand and categorize products, as well as the importance of breaking conventions to create trust and value in marketing.

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