2min chapter

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

4 ½ Psychological Biases Every Marketer Needs to Know

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

Comparing the Immediate Reaction to COVID with the Delayed Reaction to Climate Change

This chapter explores the difference in response between the COVID pandemic and climate change, raising the question of a potential cognitive bias and discussing the impact of threat concreteness on motivation for action.

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