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Social Media Marketing Podcast
Hacking the Human Mind With Applied Behavioral Marketing
May 30, 2024
Richard Shotton, an expert in applied behavioral science, discusses leveraging biases in marketing, making concepts memorable, building trust through precision messaging, and embracing flaws for success. He also explores the power of scarcity in marketing, consequences of misusing behavioral biases, and the importance of ethical practices in shaping desired actions.
43:27
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Quick takeaways
- Utilize behavioral science principles like concreteness and precision to enhance credibility in marketing campaigns.
- Admitting flaws through the Pratfall Effect can boost trustworthiness and authenticity in marketing strategies.
Deep dives
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