Read to Lead Podcast

483: The Illusion of Choice with Richard Shotton

Jul 11, 2023

45:35

Creator website

Episode guests

Richard Shotton

Highlights

AI Chapters

Episode notes

If you’re thinking without writing, you only think you’re thinking…

01:52

Simplify to Influence

00:33

How to Make Abstract Values Stick: The Importance of Concrete Language

01:15

Introduction

4min

The Bystander Effect

3min

How to Persuade People More Effectively

3min

How to Make It Easy

5min

The Generation Effect: How to Make Your Ad Copy More Memorable

3min

The Importance of Using Abstract Language

3min

The Halo Effect: How to Improve Your Perception of Trustworthiness

2min

The Power of Precision in Pricing

4min

The Power of Precision Bias

4min

10.

The Importance of Perceptions of Fairness

5min

11.

The Power of Biases

2min

12.

The Importance of Testing Behavior Science Experiments

2min

13.

The Importance of Note Making

3min

14.

The 10th Anniversary of the Read to Lead Podcast

2min

My guest this week is making his first—and hopefully not his last—visit to the Read to Lead Podcast, and on the eve of the show’s 10th birthday, no less. His name is Richard Shotton. He’s written a followup to his amazingly well-received The Choice Factory. It’s called The Illusion of Choice: 16 1/2 psychological biases […]

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