Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 4min
The Bystander Effect
03:58 • 3min
How to Persuade People More Effectively
06:47 • 3min
How to Make It Easy
10:05 • 5min
The Generation Effect: How to Make Your Ad Copy More Memorable
15:08 • 3min
The Importance of Using Abstract Language
18:33 • 3min
The Halo Effect: How to Improve Your Perception of Trustworthiness
21:47 • 2min
The Power of Precision in Pricing
23:39 • 4min
The Power of Precision Bias
27:27 • 4min
The Importance of Perceptions of Fairness
31:04 • 5min
The Power of Biases
36:17 • 2min
The Importance of Testing Behavior Science Experiments
38:26 • 2min
The Importance of Note Making
40:35 • 3min
The 10th Anniversary of the Read to Lead Podcast
43:37 • 2min