483: The Illusion of Choice with Richard Shotton
Read to Lead Podcast
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The Importance of Testing Behavior Science Experiments
Richard Branson's new book is called The Power of Habit. In it, he talks about the importance of testing ideas before dismissing them. He says studies can be re-run if they aren't proven or sample sizes are not ideal. One study by Ian Begg found a 10 fold increase in memorability when using concrete versus abstract words.
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