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483: The Illusion of Choice with Richard Shotton

Read to Lead Podcast

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How to Persuade People More Effectively

The ultimate prize is finding out some of the tactics and strategies you can use if you want to persuade people more effectively. I put together a series of ideas based on sound evidence that can help you persuade more effectively. Coincidentally, I met the woman that would ultimately become my wife while she was in line giving blood many, many years ago. Richard: If you are trying to change people's behaviour, habits your enemy essentially is a monster.

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