3min chapter

Read to Lead Podcast cover image

483: The Illusion of Choice with Richard Shotton

Read to Lead Podcast

CHAPTER

How to Persuade People More Effectively

The ultimate prize is finding out some of the tactics and strategies you can use if you want to persuade people more effectively. I put together a series of ideas based on sound evidence that can help you persuade more effectively. Coincidentally, I met the woman that would ultimately become my wife while she was in line giving blood many, many years ago. Richard: If you are trying to change people's behaviour, habits your enemy essentially is a monster.

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