The Importance of Perceptions of Fairness

Richard Quest: I always think if people want a single book to read around the topic of habits, I do think that his book, Atomic Habit is probably the best. The concreteness study was my favorite from the book and some of the studies around fairness or some of the ones that surprise me the most. Richard Quest: We're not just interested in maximizing our financial benefit in an absolute sense but we are interested in fairness. How might we apply perceptions of fairness? Do you promise behavior? Yeah.