Introduction

Richard Schotten is the author of The Illusion of Choice, 16 and a half psychological biases that influence what we buy. Join Jeff Brown for Ask Me Anything Happening Thursday, July 20th at 9pm ET on Read to Lead podcast. You can sign up for your free trial right now again after 14 days. It's just nine bucks a month but you can try it free for two weeks for 14 days.