The Power of Precision in Pricing

The book is called The 16 and a half principles that influence what you buy. One of the key findings was that long-term campaigns that have 'affluent devices' like Geico's mascot are more successful. For many businesses, especially for those creating products and services online, pricing is always a struggle. And one of my favourite experiments comes from the power of precise prices - Uber has been running experiments behind the scenes.