
483: The Illusion of Choice with Richard Shotton
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The Power of Precision Bias
If you want people to come back on time, use the power of precision. The other way I've started to use that precision bias is sometimes due training. You didn't talk about this specifically, but I did a launch recently where instead of offering three options, I offered one. Should I have done the thing that drives them to the middle option? Yes, extreme subversion. It's just matching that experiment to the right challenge.
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