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From Articles to Book
- Richard Shotton wrote many behavioral science articles to easily share experiments with clients.
- These articles later helped him create his successful book, The Choice Factory.
Rhyme Boosts Believability
- Rhyming phrases are more memorable and believable than non-rhyming ones.
- Despite evidence, use of rhyme in advertising has sharply declined over decades.
Lost Marketing Techniques Persist
- Distinctive brand assets like mascots have declined, yet they remain powerful for memorability.
- Many effective marketing techniques have fallen out of fashion despite proven impact.