Why we buy what we buy - Richard Shotton
Uncensored CMO
How to Use Behavior Science to Influence Your Brand
I think it's often individual instances of brands using it brilliantly rather than one brand constantly not seeing a brand particularly. You've got examples like Nespresso's use of price relativity to boost its people's willingness to pay I think it's an amazing example we talked about the practical effects the clasad's of stellarish or inexpensive Guinness good things come to those in way would be brilliant examples of that Apple and social proof. so just changing touch slightly is some gets an end here what do you have what is your experience been of brands adopting behavioral science? There are also 130 years of psychology experiments there are thousands and thousands of experiments whatever area of marketing category approach you have is going
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