AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
Why we buy what we buy - Richard Shotton
Uncensored CMO
How to Create a Challenger Brand When You've Got No Money
Adam Morgan from Eat Big Fish is the guru when it comes to challenger brands. He says making things easy is probably one of the biggest strategic ideas out there. The CMO also explains why the Japanese fall asleep in meetings and how you can turn a constraint into an opportunity.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode