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Why we buy what we buy - Richard Shotton
Uncensored CMO
The False Consensus Effect
The average agency client relationship has also followed the same trend doesn't it over the last 10 years. There's a lovely idea from a psychologist called Lee Ross called the false consensus effect and he makes the argument that whatever experiences, beliefs or behaviors we have we extrapolate those onto other people. A simple study I did to show this was asking people firstly what proportion of the population do they think have an iPhone and then later on saying to them do you own iPhone showed similar results.
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