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Why we buy what we buy - Richard Shotton
Uncensored CMO
How to Promote Your Book Successfully
I always knew the book could be good publicity but what I hadn't expected was its biggest single benefit is probably is a screening mechanism. If a Martin director or a CMO reads it and they think it's crap then they'll never bother to contact me. So suddenly I've gone from dealing with clients with variable interests in behavioural science to now just really dealing with people who agree with me that there's a lot of potential there. That's made life a lot easier. Amazing.
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