Why we buy what we buy - Richard Shotton
Uncensored CMO
00:00
The Power of Honesty
Richard Martin on the myth of great ideas happening after a very simple clear process we all feel like failures far better to be if we're more honest about how luck's involved how we have to get through loads of mistakes to get there I think it makes it easier for animals as well Paul Feldwick he does a he writes a paper for exactly the reason you say says it's really frustrated with awards entries being airbrushed and what he does is look at B&P came up with the idea for bar card the Rowan Atkinson campaign. Apparently the FCUK idea came from the creative was it literally in the reception of the client and saw a fax come in from one part of French connection to
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