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Why we buy what we buy - Richard Shotton
Uncensored CMO
Decision Day: A Book Review
My original plan was just to take those articles dump them in a book and then you know just move on to the next project. But once I'd found a publisher who was interested and then after me a contract and then if I'm gonna do this I might as well do it properly, so essentially I started again. The name came from the publisher their thought being Decision Day is a great reflection of the book if you've read it but actually doesn't really tell people who might spot the cover what it's about. So I rewrote the book from scratch but it covered a lot of experiments I'd order rerun. And where did the name come from how did it was the inspiration behind
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