
Why we buy what we buy - Richard Shotton
Uncensored CMO
00:00
Decision Day: A Book Review
My original plan was just to take those articles dump them in a book and then you know just move on to the next project. But once I'd found a publisher who was interested and then after me a contract and then if I'm gonna do this I might as well do it properly, so essentially I started again. The name came from the publisher their thought being Decision Day is a great reflection of the book if you've read it but actually doesn't really tell people who might spot the cover what it's about. So I rewrote the book from scratch but it covered a lot of experiments I'd order rerun. And where did the name come from how did it was the inspiration behind
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.