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Why we buy what we buy - Richard Shotton
Uncensored CMO
The Effect of Discounts on Consumers
There is no limiting limiting availability yes. The impact can't it from that slightly controversial psychologist one sink he did it he did a study in Iowa where they worked with a number of supermarkets and Campbell suit was reduced from 89 cents to 79 cents. Most people are pretty cynical about discounts you know is this really a discount or do they pump up the price just to drop it down if a brand doesn't let you take as much as you want then suddenly people are thinking well this must be a deal.
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