Why we buy what we buy - Richard Shotton
Uncensored CMO
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The Effect of Discounts on Consumers
There is no limiting limiting availability yes. The impact can't it from that slightly controversial psychologist one sink he did it he did a study in Iowa where they worked with a number of supermarkets and Campbell suit was reduced from 89 cents to 79 cents. Most people are pretty cynical about discounts you know is this really a discount or do they pump up the price just to drop it down if a brand doesn't let you take as much as you want then suddenly people are thinking well this must be a deal.
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