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Why we buy what we buy - Richard Shotton
Uncensored CMO
Magnus's J2O Success Story
Magnus: I was working at Britvik and we launched J2O. At the time when you couldn't buy all you could get is co-compepcy on dispense a very poor quality for soft drinks. We launch J2O in a kind of 330 mil bottle no 275 mil you know beer bottle style. One of the things was that the bottle actually had a little bit too much in it, he says. Magnus also to not only did they make their success visible by the fact that because it was over ice the bottle had to remain out so it felt far more popular than it actually was.
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