2min chapter

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Why we buy what we buy - Richard Shotton

Uncensored CMO

CHAPTER

Why You Should Drink Beer Out of a Branded Glass

Richard Shaw is the founder of Astro 10, a company that applies behavioral science to advertising. He talks about why people should drink beer out of branded glassware and how you can save money by using cash instead of credit cards. Also gives an insight into his career so far which has seen him spend millions on point-of-sale systems but now he's working for himself.

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