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Why we buy what we buy - Richard Shotton
Uncensored CMO
The Rise of CMOs
Ferguson: Temptation that you know is particularly in marketing where people don't. People rotate jobs so quickly CMO 10 years reduced so much is thrown out, he says. "I saw a study quite recently and it was American data and it was just the biggest companies" He said 50% of CMOs will be having less than 27 months at their new job.
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