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Why we buy what we buy - Richard Shotton
Uncensored CMO
How to Be a Successful Brand Manager
If you want to sound clever in a marketing room just quote one of his behavioral science myths. Marketers are too lazy because they rely on what they're told, he says. "You'll learn a ton of stuff that your colleagues won't know or your competitors won't know so it's competitive advantage as well as a superpower"
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