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Why we buy what we buy - Richard Shotton
Uncensored CMO
Tetanus and the Fear of Vaccination
A study by leventh thou where as you say they putting these really scary images I think it might have been tetanus put really scary stories about the potential effects. It didn't change people's claim about their fear and that they were going to get vaccinations but it was the fear plus the map that was hugely useful. The fascinating bit in the study was that these were second and third year students so everyone knew where the doctor was.
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