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Why we buy what we buy - Richard Shotton
Uncensored CMO
The Uncertainty of Freelancing
I was looking after the insight team at Zenith and we did a lot of experiments for brands running our own experiments to show how they could apply behavioral science to advertising. I thought well if I write it up as an article once I've run the experiment send that campaign or media tale or marks in week then there's a record. When people come and pester me wanting the detail I could just send them the article so it was meant to be a kind of lazy way of avoiding work. After about a year of doing that I had this huge range of articles hundred articles and I thought well why don't I try and turn that into it's brilliant. So when did you start when did
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