Auren Hoffman

Auren Hoffman, CEO of SafeGraph and founder of LiveRamp, shares his expertise on the intricate world of data businesses. He breaks down the dynamics of data, discussing pivotal metrics like Customer Acquisition Cost and the rise of co-operative models. Hoffman emphasizes the significance of data integrity while exploring innovative data-sharing strategies. The conversation takes a delightful turn as he offers tips on hosting a memorable dinner party, blending meaningful conversation with strategic planning to entertain both introverts and extroverts.

Jack Altman, the CEO of Lattice, Auren Hoffman, the founder of SafeGraph, and Jason Lemkin, the CEO of SaaStr, discuss the rise of founder-led funds and their competitive dynamics with traditional VC firms like Sequoia. They emphasize the unique empathy founders have towards other entrepreneurs. Topics include how operational experience enhances investment decisions, the necessity of collaboration in investing, and the evolving landscape of venture capital. They also touch on emotional intelligence in successful founders and the balance between investing and running a startup.

Auren Hoffman, a successful founder turned investor and co-founder of SafeGraph, shares his bold views on startup strategies. He argues that hiring executives might be the worst mistake for startups, favoring internal talent instead. Auren also discusses the importance of generous equity options for early employees and rethinking founder equity beyond four-year vesting. He critiques the common practices of VCs, revealing the discrepancies between their advice and actions, and advocates for innovation in compensation and funding approaches that challenge traditional norms.