20VC Roundtable: Why Early Stage Founders Should Not be Investing, Why Great Founders Have Low EQ, How the Structure of VC Firms Will Change, Will Founder-Led Funds Compete with Sequoia & Is Investing a Team Sport?
Nov 3, 2023
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Jack Altman and Auren Hoffman discuss the rise of founder-led funds and their impact on the startup ecosystem. They explore the value of founders as investors, the advantages of being an operator when it comes to investing, and the challenges of deploying large amounts of capital in later stage investments. The speakers also debate the potential increase in value of three IPOs and discuss sponsor ads for Mercury and Coda.
Founder-led funds offer unique advantages, providing tactical advice and support from experienced founders.
Division of responsibilities and expertise in founder-led funds leads to a comprehensive and effective investment approach.
Founder-led funds positively impact company performance by leveraging operational expertise and offering valuable insights.
Deep dives
Founder-led funds and their advantages
Founder-led funds, run by founders who are actively managing their companies while also managing institutional outside capital, offer unique advantages. One advantage is the source of tactical advice and support from someone who has experienced the challenges that founders face. Founders as investors can provide relevant, up-to-date insights compared to traditional venture capitalists. Additionally, founder-led funds offer a different perspective and a combination of operational experience and investment expertise. The involvement of founders in investing not only benefits the founders but also provides an edge for LPs by combining operational experience with a strong brand presence.
Building a team in founder-led funds
Founder-led funds often require building a team to handle various aspects of investing. The division of responsibilities and expertise among team members allows for playing to their strengths. For example, professional investors can focus on deep diligence and financial analysis, while founder CEOs can bring their optimism and active involvement in the companies they invest in. By dividing tasks and leveraging team members' strengths, founder-led funds can provide a more comprehensive and effective approach to investing.
The impact of founder-led funds on company performance
Founder-led funds have the potential to positively impact company performance. When founders invest in companies that align with their operational expertise and have a strong product-market fit, it can lead to better investment decisions. The firsthand experience as users of products they invest in allows for a deeper understanding and commitment. Founder-led funds can offer valuable insights and play a significant role in supporting and guiding portfolio companies.
The dynamics between founders and investors
Founder-led funds can create a dynamic relationship between founders and investors. Founders, being more candid and direct, can offer tougher feedback and advice compared to traditional investors. This level of directness can stem from the founders' low EQ and their focus on delivering results rather than being overly empathetic. However, it is important to strike a balance, as founders also need empathy and support from investors. Creating a founder-friendly environment contributes to a productive and mutually beneficial partnership.
Scaling and limitations of founder-led funds
While founder-led funds can be successful, there may be certain limitations to their scalability. Scaling requires building a strong team and a differentiated brand, but there may be a point where managing additional capital and maintaining the same level of involvement becomes challenging. However, successful founder-led funds can compete with traditional venture firms, leveraging their operational expertise and brand to generate superior returns for both founders and LPs.
Jack Altman is the Founder and CEO @ Lattice, the #1 people management platform, last valued at $3BN. Jack is an investor through his founding of Jack Altman Capital where he has invested in WorkOS, NexHealth, Owner.com, Mercury and more.
Auren Hoffman is the Founder and CEO @ Safegraph, the most accurate database of global points of interest, last valued at $550M. Auren is an investor through his founding of Flex Capital where he has invested in Chime, Checkr, Coinbase, Flexport, Vercel and more.
Jason Lemkin is the Founder and CEO @ SaaStr, the world's largest SaaS community. Jason is an investor through his founding of The SaaStr Fund. In the past, Jason has invested in Pipedrive, Algolia, Salesloft, Front, GreenHouse, Owner.com, Gorgias and more.
In Today's Episode on Founder-Led Funds We Discuss:
Why have we seen the rise of "Founder-led Funds"?
Are founder-led funds more empathetic to the founders they invest in?
How do founder-led funds source and pick investments in a way that traditional VC does not?
Will we see founder-led Funds truly compete against the Sequoias of the world?
How does being an operator make you a better investor?
How does investing help you be a better founder and operator?
How do you communicate your investing practice and firm to your company and team?
What are the biggest excitements and concerns LPs have for Founder-led Funds?
Will we see the face of venture changing much more broadly and structurally?
How do founder-led funds manage both time and company conflicts?
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