#8: The power of scarcity and why less is more

“Content Is Profit” is a business and content-strategy platform created by brothers Luis and Fonzie Camejo that focuses on turning content into revenue through simple, repeatable systems. Drawing on their experience building content frameworks and teams for brands such as Red Bull, Chet Holmes International, Orangetheory Fitness, and others, they share practical strategies that help entrepreneurs and creators bridge the gap between publishing content and generating sales, emphasizing consistency, clear messaging, and media-style thinking in any business.

In 'The Choice Factory', Richard Shotton delves into the world of behavioural economics, presenting 25 cognitive biases that shape consumer decisions. The book is written in an entertaining and highly-accessible format, with each chapter addressing a different bias and providing simple ways to apply it to marketing challenges. Shotton draws on evidence from academia, real-life ad campaigns, and his own original research, and includes insights from interviews with prominent thinkers in advertising. The book covers a range of biases, from priming and the pratfall effect to charm pricing and the curse of knowledge, making the science of behavioural economics accessible for marketing applications.

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.