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Content Is Profit
Book • 2025
“Content Is Profit” is a business and content-strategy platform created by brothers Luis and Fonzie Camejo that focuses on turning content into revenue through simple, repeatable systems.
Drawing on their experience building content frameworks and teams for brands such as Red Bull, Chet Holmes International, Orangetheory Fitness, and others, they share practical strategies that help entrepreneurs and creators bridge the gap between publishing content and generating sales, emphasizing consistency, clear messaging, and media-style thinking in any business.
Drawing on their experience building content frameworks and teams for brands such as Red Bull, Chet Holmes International, Orangetheory Fitness, and others, they share practical strategies that help entrepreneurs and creators bridge the gap between publishing content and generating sales, emphasizing consistency, clear messaging, and media-style thinking in any business.
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, it reveals secrets and strategies for frictionless sales, focusing on turning content into profit.

Phil Agnew

12 snips
#8: The power of scarcity and why less is more



