Introducing: Nudge Unit

In 'Nudge,' Thaler and Sunstein argue that by understanding how people think, we can design 'choice architectures' that nudge people toward better decisions for themselves, their families, and society. The book introduces the concept of 'libertarian paternalism,' where gentle nudges guide people toward beneficial choices without limiting their freedom. It explores various aspects of human decision-making, including the distinction between the 'Automatic System' and the 'Reflective System' of thinking, and provides numerous examples of how nudges can be applied in real-life scenarios to improve outcomes in health, finance, and other areas.

In 'The Choice Factory', Richard Shotton delves into the world of behavioural economics, presenting 25 cognitive biases that shape consumer decisions. The book is written in an entertaining and highly-accessible format, with each chapter addressing a different bias and providing simple ways to apply it to marketing challenges. Shotton draws on evidence from academia, real-life ad campaigns, and his own original research, and includes insights from interviews with prominent thinkers in advertising. The book covers a range of biases, from priming and the pratfall effect to charm pricing and the curse of knowledge, making the science of behavioural economics accessible for marketing applications.

The book, written by Dr. David Halpern, provides a candid look at the workings of the Behavioural Insights Team (BIT), established in 2010 under the UK's Cameron Government. It explores how the BIT uses behavioural sciences to improve public policy and services. The book discusses the early challenges faced by the team, its successes, and the use of randomised control trials to evaluate policy interventions. It also emphasizes the broader application of behavioural insights in regulatory governance and public policy, making it a valuable resource for decision-makers and public servants.