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Inside the nudge unit
How Small Changes Can Make a Big Difference
Book • 2015
The book, written by Dr. David Halpern, provides a candid look at the workings of the Behavioural Insights Team (BIT), established in 2010 under the UK's Cameron Government.
It explores how the BIT uses behavioural sciences to improve public policy and services.
The book discusses the early challenges faced by the team, its successes, and the use of randomised control trials to evaluate policy interventions.
It also emphasizes the broader application of behavioural insights in regulatory governance and public policy, making it a valuable resource for decision-makers and public servants.
It explores how the BIT uses behavioural sciences to improve public policy and services.
The book discusses the early challenges faced by the team, its successes, and the use of randomised control trials to evaluate policy interventions.
It also emphasizes the broader application of behavioural insights in regulatory governance and public policy, making it a valuable resource for decision-makers and public servants.
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Mentioned in 1 episodes
Mentioned by Phill Agnew as a book documenting the experience of building the UK's Behavioural Insights Team.

17 snips
Introducing: Nudge Unit
Mentioned by Stephen Dubner as a book about the nudge unit.

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