CBL Rewind: Phil Agnew, host of Nudge, on social proof, curiosity gaps, and ethical influence

Phil Agnew, a Senior product marketer at Buffer and the creative mind behind the Nudge podcast, dives into the fascinating intersection of behavioral science and marketing. He discusses how insights like social proof and curiosity gaps shape consumer behavior. Phil critiques the ethics of influence, drawing lessons from the Theranos case. He emphasizes the power of small experiments for marketers to refine strategies and shares practical tips for using special occasions to boost promotions. A must-listen for anyone wanting to enhance their marketing savvy!