Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

CBL Rewind: Phil Agnew, host of Nudge, on social proof, curiosity gaps, and ethical influence

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Test ideas cheaply and learn fast

Phil and hosts urge marketers to run small experiments across emails, TikTok, and e-commerce to validate biases.

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