Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

CBL Rewind: Phil Agnew, host of Nudge, on social proof, curiosity gaps, and ethical influence

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Curiosity gaps and algorithm-driven content

Phil explains the curiosity gap, its literary roots, and how YouTube/TikTok exploit it to increase engagement.

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