

#4712
Mentioned in 6 episodes
Magic Words
What to Say to Get Your Way
Book • 2023
In 'Magic Words,' Jonah Berger explores the profound impact that language can have on our lives.
Drawing from cutting-edge research and advancements in fields such as machine learning, computational linguistics, and natural language processing, Berger reveals the six types of words that possess the power to transform our ability to persuade, connect, and inspire.
The book provides practical techniques to craft compelling messages, establish trust, and inspire action through effective communication.
It covers how certain words can activate identity and agency, convey confidence, ask the right questions, leverage concreteness, employ emotion, and harness similarity and difference.
Berger uses real-world examples to illustrate his points, making the book a valuable resource for anyone looking to increase their impact in various areas of life.
Drawing from cutting-edge research and advancements in fields such as machine learning, computational linguistics, and natural language processing, Berger reveals the six types of words that possess the power to transform our ability to persuade, connect, and inspire.
The book provides practical techniques to craft compelling messages, establish trust, and inspire action through effective communication.
It covers how certain words can activate identity and agency, convey confidence, ask the right questions, leverage concreteness, employ emotion, and harness similarity and difference.
Berger uses real-world examples to illustrate his points, making the book a valuable resource for anyone looking to increase their impact in various areas of life.
Mentioned by
Mentioned in 6 episodes
Mentioned by 

and discussed throughout the podcast, exploring the impact of language on behavior.


Matt Abrahams

747 snips
80. Magic Words: Change What You Say to Inspire and Influence Others
Mentioned by ![undefined]()

as the topic of the podcast episode.

Paul Rand

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to emphasize the effectiveness of word-of-mouth marketing.

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Mentioned by Abhay as the topic of discussion for this podcast episode.

What to Say to Get Your Way | Jonah Berger
Mentioned as a fascinating guide that delves into the power of language and how the right words can change minds, spark action, and influence outcomes.

#83 Magic Words - Book Summary
Mentioned by ![undefined]()

as a resource for improving communication skills and integrating AI into negotiation strategies.

Tichaona Gandhle

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Mentioned by 

as an excellent book that looks at a lot of the research out there in terms of words.


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