#4712
Mentioned in 6 episodes

Magic Words

What to Say to Get Your Way
Book • 2023
In 'Magic Words,' Jonah Berger explores the profound impact that language can have on our lives.

Drawing from cutting-edge research and advancements in fields such as machine learning, computational linguistics, and natural language processing, Berger reveals the six types of words that possess the power to transform our ability to persuade, connect, and inspire.

The book provides practical techniques to craft compelling messages, establish trust, and inspire action through effective communication.

It covers how certain words can activate identity and agency, convey confidence, ask the right questions, leverage concreteness, employ emotion, and harness similarity and difference.

Berger uses real-world examples to illustrate his points, making the book a valuable resource for anyone looking to increase their impact in various areas of life.

Mentioned by

Mentioned in 6 episodes

Mentioned by
undefined
Matt Abrahams
and discussed throughout the podcast, exploring the impact of language on behavior.
747 snips
80. Magic Words: Change What You Say to Inspire and Influence Others
Mentioned by
undefined
Paul Rand
as the topic of the podcast episode.
34 snips
The "Magic Words" That Turn Resolutions Into Reality
Mentioned by
undefined
Tyler Vosser
to emphasize the effectiveness of word-of-mouth marketing.
The Complete Guide to School Marketing: What is Enrollment Marketing?
Mentioned by Abhay as the topic of discussion for this podcast episode.
What to Say to Get Your Way | Jonah Berger
Mentioned as a fascinating guide that delves into the power of language and how the right words can change minds, spark action, and influence outcomes.
#83 Magic Words - Book Summary
Mentioned by
undefined
Tichaona Gandhle
as a resource for improving communication skills and integrating AI into negotiation strategies.
How Tichaona Gandhle Uses AI to Enhance Negotiation Strategies
Mentioned by
undefined
Owen Fitzpatrick
as an excellent book that looks at a lot of the research out there in terms of words.
The Language of Persuasion (Part 2) Sales and Relationships

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app