SchoolCEO: K-12 Marketing + Communications The Complete Guide to School Marketing: What is Enrollment Marketing?
10 snips
Feb 6, 2025 Dive into the essential world of enrollment marketing in K-12 education! Discover how the customer journey plays a pivotal role in driving student enrollment. Explore the five key phases: Awareness, Interest, Decision, Retention, and Advocacy, and learn different strategies for each. Hear engaging stories on how creating a welcoming atmosphere and focusing on user experience can transform school registrations. Plus, find out how building community leads to satisfied families who advocate for your school!
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The Customer Journey
- Understand the customer journey to improve student enrollment.
- Focus on awareness, interest, decision, retention, and advocacy.
Missed Marketing Opportunity
- The host's daughter found painted rocks in a park, a project by a local school.
- This was a missed opportunity for the school to promote itself.
Awareness Phase
- In the awareness phase, families first encounter your district.
- Use touchpoints and reminders to show your school exists.
