Big Brains
The "Magic Words" That Turn Resolutions Into Reality
Jan 2, 2025
In this engaging conversation, Jonah Berger, a renowned Professor at The Wharton School and author of "Magic Words: What to Say to Get Your Way," delves into the transformative power of language. He discusses how specific word choices can strengthen resolutions and enhance communication. Berger unveils various 'magic words' that can help with persuasion and accountability, exploring how language affects our habits and relationships. Plus, he shares intriguing insights on how questions and language tense can significantly impact social dynamics.
32:20
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Quick takeaways
- Using identity-based language, like substituting 'can't' with 'don't', helps individuals better align with their personal goals and enhance commitment.
- Understanding the ethical implications of persuasive language is essential, as the same techniques can be used for both positive influence and manipulation.
Deep dives
The Power of Words in Achieving Goals
The language we use plays a crucial role in shaping our habits, decisions, and relationships, particularly when it comes to achieving personal goals. Simple word swaps can significantly impact our ability to maintain focus on resolutions, like substituting 'can't' with 'don't,' which emphasizes personal identity rather than external constraints. Research suggests that those who express their goals in terms of identity are more successful in achieving them. By mastering these 'magic words,' individuals can transform their mindset and enhance their likelihood of lasting change.
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