Big Brains The "Magic Words" That Turn Resolutions Into Reality
34 snips
Jan 2, 2025 
In this engaging conversation, Jonah Berger, a renowned Professor at The Wharton School and author of "Magic Words: What to Say to Get Your Way," delves into the transformative power of language. He discusses how specific word choices can strengthen resolutions and enhance communication. Berger unveils various 'magic words' that can help with persuasion and accountability, exploring how language affects our habits and relationships. Plus, he shares intriguing insights on how questions and language tense can significantly impact social dynamics.
AI Snips
Chapters
Books
Transcript
Episode notes
Jasper and the "Magic Word"
- Jonah Berger's son, Jasper, used "peas" for "please".
- This demonstrated early awareness of words' persuasive power.
The Power of "Because"
- Single words can significantly impact persuasion, like the word "because".
- Even weak reasons following "because" increase compliance.
From "Can't" to "Don't"
- Substitute "can't" with "don't" for better goal adherence.
- "Don't" emphasizes personal agency, promoting intrinsic motivation.
