Talks at Google
What to Say to Get Your Way | Jonah Berger
Apr 11, 2025
Jonah Berger, a Wharton Professor and bestselling author, dives into the power of language and its pivotal role in persuasion and communication. He explores 'magic words' that effectively influence decisions and behaviors. Berger introduces the SPEAK framework to enhance creativity and interpersonal relationships. He discusses how framing questions around possibilities fosters innovative thinking. Cultural nuances also play a vital role in communication, shaping perceptions and accents in everyday conversations. This insightful discussion reveals how word choice can indeed change the world.
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Quick takeaways
- The choice of words significantly influences our ability to persuade and connect, highlighting the importance of conscious language use in all interactions.
- The SPEAK framework provides six strategic types of influential language that enhance communication effectiveness and foster deeper connections in conversations.
Deep dives
The Power of Language
Language plays a crucial role in how we communicate and influence others, as it underpins almost every interaction we have. Subtle shifts in the words we choose can significantly affect our ability to persuade or connect with others. For instance, incorporating words that enhance feelings of identity, such as 'helper' versus 'help,' can increase engagement and cooperation. This highlights the necessity of paying attention to the specific vocabulary we employ in both personal and professional contexts.
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