#4112
Mentioned in 12 episodes

Hit Makers

The Science of Popularity in an Age of Distraction
Book • 2017
In 'Hit Makers,' Derek Thompson delves into the mysteries of popularity, tracing the history of hits from the 13th-century tunic craze to modern-day blockbusters like Star Wars.

Thompson shatters myths about hit-making, revealing that quality alone is not enough for success and that many popular products were close to failure.

He introduces concepts like MAYA (Most Advanced Yet Acceptable) and the balance between novelty and familiarity, highlighting how influential people and networks play a crucial role in making things viral.

The book is a comprehensive look at how culture happens and why certain things capture people's attention.

Mentioned by

Mentioned in 12 episodes

Mentioned by Derek Thompson as his own book, exploring the intersection of familiarity and surprise in media.
270 snips
Derek Thompson: From Acting to the Eminem of Macroeconomic Analysis
Mentioned by the host as one of the co-authors of Abundance, a book that argues limits placed by past generations to protect jobs and the environment are preventing solving shortages.
38 snips
"Tough Love For Liberals"
Recommended by Ryan Hawk after reading it and finding it hard to put down.
195: Derek Thompson - What Makes Something A Hit? (Hit Makers)
Mentioned by Ana Andjelic , clarifying that her book is on a different topic.
Five Elements of Product-Led Branding
Mentioned by Adam Schafer when discussing how music is manufactured today.
987: The Ketogenic Diet is Making You Fat
Mentioned by Adam Schafer when discussing the role of movies in shaping cultural perceptions.
1542: How Bodybuilders Ruined Weight Lifting for Everyone
Von Lisa-Sophie Scheurell erwähnt im Zusammenhang mit einem Experiment von David Huron, das die Reaktion von Mäusen auf Musik untersucht.
Musik: Warum wird ein Song zum Hit?

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