Creator Science

#237: Rachel Botsman – Trust expert on how you can earn trust with your audience

Jan 14, 2025

Rachel Botsman, a leading trust expert and author, dives into the complexities of trust in the creator economy. She discusses the importance of integrating integrity and transparency into decision-making, especially regarding sponsorships. The conversation also covers the dual aspects of trust—capability and character—essential for creators to maintain audience loyalty. Botsman emphasizes the need for authentic personal storytelling and accountability, urging creators to genuinely connect with their audiences to build trustworthy relationships.

54:04

Creator website

Episode guests

Rachel Botsman

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Quick takeaways

Trust is a dynamic phenomenon influenced by competence, reliability, empathy, and integrity, crucial for creators to engage with their audience effectively.

Authentic transparency, when approached with intention, can bolster trust instead of reducing it, fostering open dialogue even in the presence of distrust.

Deep dives

Building Effective Systems for Creators

As creators expand their reach, managing complexity becomes increasingly important. The development of robust systems, like Creator HQ built in Notion, allows for efficient task management, content creation, and team collaboration. By streamlining processes through customized dashboards, creators can focus more on generating content and less on administrative tasks. This system has proven effective, enabling significant increases in content output and revenue.

Intro

2min

The Evolution of Trust

6min

The Role of Integrity in Trust and Decision-Making

2min

Understanding Trust: Capability and Character

12min

Bridging Trust Gaps

6min

Building Trust in the Creator Economy

12min

Rethinking Personal Storytelling in Content Creation

4min

Trust, Manipulation, and Accountability

7min

Rachel Botsman is a leading expert on trust in the modern world. She is the author of 3 critically acclaimed books, What's Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted, that have been translated into 14 languages.

That last one, How to Trust and Be Trusted, is brand new and actually just released today in audio only, which is a fascinating decision that we'll also discuss later in the conversation.

Rachel is consistently recognized as a top keynote speaker, and her TED Talks have been viewed more than 5,000,000 times. If there's anyone who understands trust more than Rachel, I haven't found them yet.

→ How to Trust and Be Trusted - Audible & Spotify

Full transcript and show notes

Rachel's Website / Instagram / LinkedIn

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RECOMMENDED NEXT EPISODE

→ #219: Robin Dreeke – How to earn someone’s trust (from a former FBI special agent)

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