Rachel Botsman, a leading trust expert and author, dives into the complexities of trust in the creator economy. She discusses the importance of integrating integrity and transparency into decision-making, especially regarding sponsorships. The conversation also covers the dual aspects of trust—capability and character—essential for creators to maintain audience loyalty. Botsman emphasizes the need for authentic personal storytelling and accountability, urging creators to genuinely connect with their audiences to build trustworthy relationships.
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insights INSIGHT
Trust Dynamics
Trust is often presented as a power dynamic used in sales and negotiation.
It's crucial to understand that trust is given, not taken, and must be earned.
insights INSIGHT
Trust Framework
Trust decisions involve assessing capability (competence and reliability) and character (empathy and integrity).
Different contexts require different levels of each trait.
insights INSIGHT
Transparency vs. Trust
Transparency is often mistaken as a solution for trust issues, but it actually reduces the need for trust.
True trust lies in confidently navigating the unknown aspects.
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What's Mine Is Yours articulates the roots of 'collaborative consumption,' a new economic paradigm where people share, save, and pass along goods and services rather than buying, using, and discarding them. The book addresses three growing models of collaborative consumption: Product Service Systems, Communal Economies, and Redistribution Markets. It highlights how this shift can help reduce environmental waste, promote sustainability, and foster community connections. The authors, Rachel Botsman and Roo Rogers, travel among the quiet revolutionaries around the world, exploring how businesses and consumers are adapting to this new economy and its potential to create long-term positive change.
Who can you trust?
Rachel Botsman
In this book, Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. Despite losing faith in institutions and leaders, people are still trusting in new ways, such as renting homes to strangers, exchanging digital currencies, or trusting bots. Botsman provides a detailed guide on how trust is built, managed, lost, and repaired in the digital age, and explores what this shift means for humanity. The book is praised for its lucid analysis and insightful exploration of the new world of trust[2][4][5].
How to Trust and Be Trusted
Rachel Botsman
Hit Makers
The Science of Popularity in an Age of Distraction
Derek Thompson
In 'Hit Makers,' Derek Thompson delves into the mysteries of popularity, tracing the history of hits from the 13th-century tunic craze to modern-day blockbusters like Star Wars. Thompson shatters myths about hit-making, revealing that quality alone is not enough for success and that many popular products were close to failure. He introduces concepts like MAYA (Most Advanced Yet Acceptable) and the balance between novelty and familiarity, highlighting how influential people and networks play a crucial role in making things viral. The book is a comprehensive look at how culture happens and why certain things capture people's attention.
That last one, How to Trust and Be Trusted, is brand new and actually just released today in audio only, which is a fascinating decision that we'll also discuss later in the conversation.
Rachel is consistently recognized as a top keynote speaker, and her TED Talks have been viewed more than 5,000,000 times. If there's anyone who understands trust more than Rachel, I haven't found them yet.
Creator Science 
