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12min chapter
#237: Rachel Botsman – Trust expert on how you can earn trust with your audience
Creator Science
Building Trust in the Creator Economy
This chapter explores the complexities of trust concerning brands and individuals, highlighting its situational nature and the need for alignment between words and actions. It discusses the emotional impact of content on audiences, advocating for positive messaging over negative attention-seeking strategies. By understanding audience identities and motivations, creators can foster supportive communities that resonate deeply, moving beyond mere performative transparency.
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