Behavioral Science For Brands: Leveraging behavioral science in brand marketing. Behavioral science for agencies: Pitching
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Oct 22, 2025 Dive into the secrets of agency pitches! Discover how remembered pitches often trump superior quality due to trust. Learn about the illusion of effort, where perceived diligence improves client judgment. Unpack the stolen thunder effect—why admitting flaws can amplify your credibility. Explore extremeness aversion to refine pricing strategies that sway choices. Unveil practical tactics to turn perceived negatives into assets, and hear about pitch rituals that celebrate teamwork. These insights are must-haves for winning more business!
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Effort Signals Raise Perceived Quality
- People use perceived effort as a heuristic for quality when judging work.
- Making effort visible raises evaluations even when the output is identical.
Reveal Process, Not Just Final Deliverables
- Show the process: iterations, people involved, and hours spent to imply effort.
- Use implicit cues like who is in the room so clients infer deep work rather than being told directly.
AI Speed Creates An Effort Perception Problem
- Audiences equate AI-generated speed with low effort and lower quality.
- Agencies must reframe AI use by highlighting setup effort, curation, and expert validation.
