Behavioral Science For Brands: Leveraging behavioral science in brand marketing. How Halloween candy can teach marketers about choice, memory, and reward
Oct 29, 2025
Dive into the sweet world of Halloween candy to uncover fascinating insights for marketers! Learn how diversification bias influences choices, making variety key for challenger brands. Discover why experiences that end on a high note are rated better, and how adding lower-value items can diminish overall satisfaction. Plus, explore how uncertain rewards, like probabilistic prizes, create more excitement than fixed discounts. These behavioral science principles could transform your marketing strategies!
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Diversification Bias Changes Choices
- People choosing multiple items at once prefer variety even if they have a clear favorite.
- Making simultaneous choices reveals diversification bias that changes behavior versus separate choices.
Place Challengers In Big Shopping Trips
- Do place challenger products where shoppers make big, single trips to increase chances they'll try a new brand.
- Avoid relying only on frequent small trips where shoppers tend to repeat the same favorite.
Hire In Batches To Boost Diversity
- Hire or recruit in batches to increase workforce diversity instead of one-by-one hires.
- Use batch decisions to avoid repeating the same type of hire over time.
