5min chapter

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Crossroads of Consumer Psychology and Marketing

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Applying Behavioral Science Principles in Business and the Misuse of Trust

Learn how businesses, regardless of size, can leverage behavioral science principles like the illusion of effort and anchoring, with examples from car washes and insights on building trust amid the misuse of behavioral science.

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