Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Harnessing the Curiosity Gap for Marketing Success
The chapter delves into utilizing the curiosity gap in marketing and media creation, drawing parallels from history and exploring its effectiveness in platforms like YouTube and TikTok. It showcases the impact of curiosity-driven content through a practical experiment, emphasizing the value of applying behavioral science principles for enhanced engagement and messaging strategies.
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