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EPISODE DESCRIPTION

Phill Agnew is the host of The Nudge Podcast.

On his podcast, Phill dives deep into the behavioral science of marketing. 

Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to.

So in this episode you’ll learn:

• The 3 Psychological Biases MrBeast uses most frequently
• Why they work
• And how you can apply them to your own videos

Full transcript and show notes

Phill's Website

Follow Phill on Podcast / YouTube / LinkedIn / Newsletter / Twitter

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TIMESTAMPS

(00:00) The Psychology of MrBeast

(00:55) How MrBeast Gained Early Traction

(07:09) Why Giving Away Money Works

(11:28) Using Costly Signaling WITHOUT Being Wealthy

(16:50) Why MrBeast Films the Way He Does

(21:01) Making Content That Stands Out

(25:10) Other Psychological Hacks MrBeast Uses

(29:36) Using Nudges Subconsciously 

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RECOMMENDED NEXT EPISODE

→ #162: George Blackman

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