Creator Science #157: Phill Agnew - The psychology MrBeast uses to hook you
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Jul 25, 2023 Phill Agnew, host of The Nudge Podcast and expert in marketing's behavioral science, reveals the psychological secrets behind MrBeast's captivating content. He discusses three key psychological biases that drive viewer engagement, such as the power of 'costly signaling' and 'input bias.' Agnew explains why giving away money works, and how transparency in content creation can deepen audience connections. This fascinating dive into MrBeast’s strategies offers actionable insights for creators looking to enhance their own videos.
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Early MrBeast Videos
- MrBeast's early videos, like cutting a table with a knife over days, gained notoriety.
- These videos, though simple, highlighted effort and time invested, hooking viewers.
Input Bias
- Input bias explains how effort, time, or cost increases perceived value.
- Showcasing effort, like MrBeast did in early videos, makes content more appealing.
Reddit Ad Experiment
- Phil tested input bias with Reddit ads, one highlighting effort, the other not.
- The effort-focused ad had a 45% higher click-through rate, proving the bias's effect.