10min chapter

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#157: Phill Agnew - The psychology MrBeast uses to hook you

Creator Science

CHAPTER

Psychology of Content Engagement

This chapter explores the psychological strategies used by a prominent content creator to captivate and maintain viewer interest, emphasizing the concept of 'input bias.' It illustrates how perceived effort and investment in content can enhance value, showcasing practical examples and the impact of costly signaling in driving engagement.

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