AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Entrepreneurs on Fire
Scientifically Proven Advice to Avoid Crap Marketing with Phill Agnew
Dec 21, 2023
Phil Agnew, host of Nudge, the UK's number 1 marketing podcast, shares scientifically proven advice on avoiding bad marketing and creating irresistible offers. He emphasizes the importance of standing out, scarcity in offers, and understanding irrational biases in decision making.
20:33
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Being distinct from competitors increases memorability and visibility in marketing.
- Incorporating scarcity into offers can make them more appealing and drive conversions.
Deep dives
Understanding Irrationality in Marketing
In this podcast episode, Phil Agnew discusses the importance of recognizing and leveraging the irrationality of consumers in marketing. He challenges the common perception that customers are rational decision-makers, highlighting that people often make irrational decisions. As an example, he describes a study where people were more likely to respond to a promotion tied to a national special day rather than a standard annual sale. He emphasizes the need for marketers to understand these biases and incorporate them into their strategies to create more successful and engaging marketing campaigns.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode