Entrepreneurs on Fire
Scientifically Proven Advice to Avoid Crap Marketing with Phill Agnew
Dec 21, 2023
Phil Agnew, host of Nudge, the UK's number 1 marketing podcast, shares scientifically proven advice on avoiding bad marketing and creating irresistible offers. He emphasizes the importance of standing out, scarcity in offers, and understanding irrational biases in decision making.
20:33
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Quick takeaways
- Being distinct from competitors increases memorability and visibility in marketing.
- Incorporating scarcity into offers can make them more appealing and drive conversions.
Deep dives
Understanding Irrationality in Marketing
In this podcast episode, Phil Agnew discusses the importance of recognizing and leveraging the irrationality of consumers in marketing. He challenges the common perception that customers are rational decision-makers, highlighting that people often make irrational decisions. As an example, he describes a study where people were more likely to respond to a promotion tied to a national special day rather than a standard annual sale. He emphasizes the need for marketers to understand these biases and incorporate them into their strategies to create more successful and engaging marketing campaigns.
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