Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew
Dec 18, 2023
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Phill Agnew, senior product marketer at Buffer and host of Nudge podcast, shares 5 behavioral science 'nudges' and 5 marketing lessons. Topics include the Halo Effect, the Labor Illusion, the Pratfall Effect, the Curiosity Gap, and Social Proof. Marketing lessons include the Power of Purpose, Being Distinctive, the Power of Creativity, Fresh Start Dates, and the Power of Consistency.
Using behavioral science techniques in marketing can lead to better results.
Being open about failure and embracing it can lead to personal growth and opportunities.
Creativity plays a crucial role in problem-solving and achieving success in business.
Deep dives
The Power of Behavioral Science in Marketing
Using behavioral science techniques in marketing can lead to better results. Phil Agnew, an expert in behavioral science, shares his top five insights on applying behavioral science in marketing. In return, the podcast host shares his top five lessons learned from various marketing experts. The episode explores the power of behavioral science in marketing and how it can be used to influence consumer behavior and achieve better results.
The Value of Embracing Failure and Learning from It
Being open about failure and embracing it can lead to personal growth and opportunities. The podcast host shares his own experience of being fired and how it led him to start a podcast. The guest shares insights on the importance of failure and how it can shape character, teach valuable lessons, and open up new possibilities. The discussion emphasizes the value of embracing failure and using it as a catalyst for personal and professional development.
Harnessing the Power of Creativity in Business
Creativity plays a crucial role in problem-solving and achieving success in business. The podcast guests discuss the significance of creativity in business challenges and how thinking outside the box can lead to innovative solutions. They share examples of successful brands that have used creativity to disrupt markets, differentiate themselves, and make a positive impact. The conversation highlights the importance of embracing creativity and its potential to drive business growth.
The Importance of the Curiosity Gap in Marketing
The speaker discusses the concept of the curiosity gap, also known as cliffhangers, in marketing. They explain how this technique piques people's interest and creates a desire to fill in the missing information. The speaker highlights that this storytelling technique has been used for centuries, from Arabian nights to Charles Dickens' work. They provide an example of using the curiosity gap in their own TikTok videos, which resulted in significantly more engagement and followers. Overall, they emphasize that this psychological bias is a powerful tool for gaining attention in marketing, even in the modern digital age.
The Power of Distinctiveness and Familiarity in Branding
The podcast explores the importance of being distinct and creating familiarity in branding. The speaker mentions the need to stand out in a crowded market and create unique brand assets that create a relationship with the audience. They discuss studies that demonstrate the memorability and recall boost associated with distinctiveness. The speaker shares examples such as the success of the Meerkat character in Compare the Market's ads and the impact of distinct brand assets in the advertising industry. They argue that being distinct within an industry is a key factor in boosting recall and capturing audience attention.
Today I'm joined by Phill Agnew, senior product marketer at Buffer and host of Nudge, the only podcast dedicated to consumer psychology, and the other podcast that regularly hits the top spot of the UK marketing charts. In this episode we share 5 behavioural science "nudges" and 5 marketing lessons that we've taken from our respective podcasts and careers.
00:00 - Intro 01:19 - How did Phill get into podcasting 04:03 - Bonus Nudge - The Halo Effect 06:29 - Nudge 5 - The Labour Illusion 09:40 - Marketing Lesson 5 - The Power of Getting Fired 13:25 - Nudge 4 - The Pratfall Effect 19:26 - Marketing Lesson 4 - The Power of Purpose 24:49 - Nudge 3 - The Curiosity Gap 30:03 - Marketing Lesson 3 - Be Distinctive 35:26 - Nudge 2 - Social Proof 41:14 - Marketing Lesson 2 - The Power of Creativity 45:10 - Nudge 1 - Fresh Start Date 48:59 - Marketing Lesson 1 - The Power of Consistency
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