Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew
Uncensored CMO
The Power of Curiosity in Storytelling and Marketing
This chapter explores the psychological bias of curiosity and its application in storytelling and marketing. The speaker explains how the brain seeks to fill in unknown or incomplete information, leading to a desire to satisfy curiosity. They highlight the historical use of cliffhangers and clickbait techniques in storytelling, emphasizing that these tactics have been around for centuries.
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