AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew
Uncensored CMO
Ad Effectiveness and the Power of Familiarity
This chapter explores the impact of familiarity in advertising and challenges the notion of constantly changing creative. It discusses the experiment conducted with 50 ads that had been in circulation for years and found that familiarity breeds contentment and positive results.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode