Uncensored CMO cover image

Top 10 marketing and behavioural science insights with Nudge host, Phill Agnew

Uncensored CMO

CHAPTER

Ad Effectiveness and the Power of Familiarity

This chapter explores the impact of familiarity in advertising and challenges the notion of constantly changing creative. It discusses the experiment conducted with 50 ads that had been in circulation for years and found that familiarity breeds contentment and positive results.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner